SALONE DEL MOBILE AND FUORISALONE
The Wall Street Journal and Le Monde declared Milan as the world’s capital of design and it is Milan where the Salone Internazionale del Mobile, the most important home and furniture event in the world, is held. Every April, for a whole week, entrepreneurs, managers, designers and journalists from all over the world come to Fiera di Milano in Rho (Milano Trade Fair), the new exhibition center created in 2005 by the Italian architect Massimiliano Fuksas, to participate in this unrivalled event. Here the most important projects related to home-design, lamps and prototypes of new technologies and performances are displayed. Moreover, during the Salone del Mobile the most innovative young designers compete to receive first prize at the Young and Design competition. Even if you are not an expert in the field, you will still have the chance to enter the Salone on its last day.
In addition, you will have the opportunity to experience the other side of the event in the so-called Fuorisalone. Parallel to the Salone itself, Milanese streets are filled from morning to night with all sorts of artistic events: ex industrial areas, bars and workshops open their doors to all design lovers with exhibitions of products, performances, aperitifs, parties, shows, discussions and meetings.
The area of zona Tortona, located at walking distance from Scuola Leonardo da Vinci in Milan, is the main landmark of Fuorisalone: the area is composed of more than 60 locations and every year over 150 exhibitors take part in the event. Other areas where the event takes place are Brera, Porta Garibaldi and corso Como, Porta Romana and Ventura Lambrate.
MILAN FASHION WEEKS
Milan, with London, Paris and New York, is one of the four world capitals of fashion and every year it hosts famous fashion weeks: one is held in February/March for the winter fashion collections, and the other in September/October for the summer fashion shows. These shows are part of the so-called Big Four, the main four fashion shows in the world: buyers and journalists from all over the world come to Milan to see them, to admire new collections in the showrooms, to buy from them and write about them in magazines.
The Fashion weeks are organized by Camera Nazionale della Moda Italiana, a non-profit organization promoting and coordinating Italian fashion and helping to shape its young designers.
The most important fashion shows are "Womenswear", "Milan SS Women Ready to Wear" and "Milano Moda Donna" for women’s wear, while the most important ones for men’s fashion are "Menswear" and "Milano Moda Uomo".
During fashion weeks, Milan is literally invaded by fashion addicts from all over the world and the city welcomes them with several events spread across the metropolis: parties, shops open till late, aperitifs and maxi-screens in the centre of Milan allow everyone to experience the fashion shows. When fashion shows are not held, companies still continue to create flash or cruise, summer or Christmas collections, followed by selling campaigns in stores: in Milan, it is truly impossible to be out of fashion!