SALONE DEL MOBILE AND FUORISALONE
The Wall Street Journal and Le Monde referred to Milan as the world capital of design. Indeed, Salone Internazionale del Mobile, the most important home furnishing event in the world, is held in Milan every year in April.
Entrepreneurs, managers, designers and journalists from all over the world come to Milan for a whole week to participate in this unrivalled event.
The Salone is held at Fiera di Milano in Rho (Milano Trade Fair), the new exhibition centre created in 2005 by the Italian architect Massimiliano Fuksas.
The most important projects related to home design, lamps and prototypes of new technologies are put on display, while the most innovative young designers are awarded with the prize “Young and Design” promoted by the magazine GDAMILANO to give visibility to the new talents.
The other part of the event – Fuorisalone – is that more exciting for people who are not professionals or experts in the sector. During the Design Week, from early morning to late at night, the Milanese streets are filled with any kind of artistic events: ex industrial areas, bars and workshops open their doors to all design lovers with product exhibitions, performances, aperitifs, parties, shows, talk shows and meetings.
The Tortona area, which is located at walking distance from Scuola Leonardo da Vinci in Milan, is the main landmark of Fuorisalone: the area is composed of more than 60 locations and every year over 150 exhibitors take part in the event. Other areas of Fuorisalone are Brera, Porta Garibaldi and Corso Como, Porta Romana and Lambrate.
MILAN FASHION WEEKS
Together with London, Paris and New York – Milan is one of the four world capitals of fashion. MFW takes place in February/March for the winter collections, and in September/October for the summer fashion shows. These are part of the Big Four, the main globally recognised fashion shows attracting buyers and journalists from all over the world.
The events are organised by Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion), a non-profit organisation whose aim is the promotion and development of Italian Fashion, as well as the training of young designers.
During the FWs, Milan is literally conquered by fashion addicted from any parts of the globe. Therefore the city takes this opportunity to organise events to promote its highly intellectual image. All around you will find it easy to enjoy parties, aperitifs, shops opened at night as well as maxi-screens in the centre to allow everyone to experience the fashion shows.
In any case, Milan is fashionable by definition and apart from the FWs, all year round initiatives and events are organised and always find a relevant place in the city calendar.