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Discovering Italian fashion. A journey from origins to the future perspectives

Offer: 2 meetings of 1.5 hours each per week
Hours: 18:30 – 20:00 on Tuesday and Thursday
Participants: min. 2 max 8

PROGRAM AND DATES
August 25, 2020 Nature and origins of Italian fashion. Peculiarities of Italian fashion compared to the others.
August 27, 2020 The birth and development of high fashion vs ready-to-wear. The development of italian fashion between craftsmen and industry.
September 1, 2020 What does  “Made in Italy” really mean? The added value of ‘Italianness’ as a guarantee of quality. What value does it have today?
September 3, 2020 Luxury marketing and strategies. The life cycle of fashion products from fashion shows to stores.
September 8, 2020 Case studies: Gucci, Prada and Armani, the ‘magic triangle’. Analyze the best expression of Italian style in all its forms.
September 10, 2020 Influencer marketing and new perspectives. How the fashion world is changing.
September 15, 2020 The supermarket of styles. High fashion vs fast fashion. The big issues facing fashion in the last years.
September 17, 2020 Fashion and sustainability, towards the future.

Hi everyboy, my name is Veronica, an Italian and fashion teacher at Leonardo da Vinci school in Milan.
Are you interested in discovering Italian fashion, one of the things that makes my country, and above all my city, famous all over the world?
So, join me on this journey through all the facets of such a fascinating world.

Thanks to texts, images, photos and videos we will discover together how the world of fashion has changed from its origins to today, we will see the amazing collections of the most prestigious Italian designers, we will talk about high fashion and luxury, of “made in Italy”, of how technology and social networks have changed the fashion system and at the end we will take a look at the future, through the analysis of emerging designers.
There are so many things to discover, are you ready to go on a journey where history, culture and creativity intertweave, giving life to one of the highest expressions of “Italianness”?

I am really ready, and I’m waiting for you!